It may be hard to believe that a font choice could evoke an idea, feeling or emotion just by viewing it. But it can.
Continue reading →Confessions of a Digital Ad Man: Understanding Google AdWords
At CWS, I do the digital ad placement, which our traditional media placement specialists (those who buy TV, Radio, Print and Billboards) are happy to...
Continue reading →Download the Complete SEO Checklist for Beginners
This checklist includes tips, resources, and a checklist for designing a keyword strategy, improving your meta titles and descriptions, and working with on-page optimization. It is designed to get your blog and web content further up on the search engine results food chain!
RAEDI Makes A Complex Subject Easy with an Infographic
RAEDI-Rochester Area Economic Development, Inc holds an annual meeting each year to share with attendees information about Rochester’s economic...
Continue reading →3 Easy Ways to Spy on Your Competition
I’ve always been a big fan of cooperation over competition. Most competition only exists in the minds of the competitors, not their customers. For...
Continue reading →200 Words to Convert a Customer Using Landing Pages
200 words or less. That’s all you need to convert a visitor to a customer on landing pages in your digital environment. A landing page is typically a...
Continue reading →Kruse Lumber’s 100th Year - Calling All Artists Contest
2015 marks Kruse Lumber’s 100th year in business! To involve the community in their celebration, the CWS team worked with Kruse to launch CALLING ALL...
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