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How to Repurpose Customer Reviews

Customer reviews can do wonders for your business. They play an important role in encouraging engagement and helping prospective customers make a buying decision. In fact, statistics show that after reading positive reviews, 72 percent of customers make a buying decision. You can also use customer feedback in new ways that can help you drive even more engagement and sales. Here's how:

Transform Customer Reviews into Testimonials

Customer testimonials are a great way to get leads and drive sales. But it's important to look beyond your own site and networks to find authentic customer reviews of your service and address any complaints right away. Customers use online review platforms to spread the news about the products or services you offer and their experiences with your company.

Some popular types of online review platforms include online local business directories, social networking sites and online forums, such as Yelp, Better Business Bureau, Google, Facebook and Reddit. Also, look on lesser-known online review platforms, such as the Sitejabber or Trustpilot.

[RELATED: Want to add Google reviews to your website? Here's how!]

Follow up and ask for customers' permission to use their reviews as customer testimonials on your site. Also, consider holding a giveaway or contest on Facebook to encourage more reviews. Add these Facebook reviews to your site to add an extra layer of social proof to your landing pages. With customer testimonials, you can provide social proof that helps establish trust in your service or product and help prospective buyers down the sales funnel.

Drive Sales With Case Studies

You can use reviews from customers, turn them into testimonials, and use the testimonials in case studies. Case studies are helpful for promoting your services and building trust and loyalty. They also have a built-in call-to-action (CTA), so it helps prospective buyers know what to do next. You can use customer testimonials in your case studies as a way to highlight your customers' loyalty. Just ask for permission and consider using it to demonstrate how your product or service helped solve an issue for your customer.

Turn Customer Quotes into Infographic Videos

Often times customers are leaving reviews on your own website or online platforms that discuss their experience with your product. Or, customers offer a compliment about how they found your service better than one of your competitor's services. This is an opportunity to use your customer quotes in a creative way that can help drive more customer sales and attract new prospects.

Visual formats, such as videos and infographics, help boost your return on investment (ROI) thanks to their easy-to-remember and quick-to-understand format. You can take advantage of both with an infographic video. Just use a tool to create both, insert customer quotes in the infographic video, and provide your customers with an overview of what you offer.

Repurpose Customer Feedback Into Creative Content

When you receive customer feedback, it's not only insight on how to improve your product but it's also a great way to demonstrate how you solve problems. You can use customer feedback to create authentic content, such as an informational animated video or an engaging email campaign.

For example, you can ask for customer feedback on alternative ways they use your product or service. From these customer reviews you can create a series of blog posts in the form of stories or an email campaign with animated GIFs or memes that highlight the unique uses. You can also include an animated video to demonstrate how to use your product. This helps provide insight for your customers and shows them how they can solve specific issues using your products or services.

Final Thoughts

Your customers' review of your products and services can go beyond self-expression purposes. You can repurpose this content to your advantage. By knowing how to repurpose customer reviews, you can help drive leads and sales that will ultimately improve your bottom line.

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