People rely heavily on online reviews when they're choosing whether or not to do business with you. Eighty-four percent of individuals trust these reviews as much as they do word of mouth recommendations, according to Bright Local. Google supports consumers writing reviews for businesses and adding them to the company's Google business listing. When potential customers search your business name on the search engine, they can quickly access your reviews. You also have the option of adding Google Reviews to your website. Here are three reasons to work this content into your site.
Consumers seek out social proof that they're making the right purchase decision. They may have a few sales objections during this stage, and they don't want to feel like they're missing out on a better opportunity. Referral Candy reports that 85 percent of consumers look through approximately 10 reviews while they're making up their mind.
When the social proof is right in front of them on your website, you prevent the consumers from going elsewhere and getting distracted. If they decide that they want to purchase from your business, they're already at your website. You decrease the opportunities for them to shelve their decision and forget to revisit it.
Plenty of websites have testimonials, so what makes Google Reviews different? Consumers can't verify the legitimacy of a review if you're the one controlling the content. Google Reviews come directly from the people who wrote them, so potential customers know that you aren't making up the information.
Encourage Review Posting
You need a good number of reviews to build up trust with buyers. If you only have one or two entries, customers don't have enough to form an opinion. When you list the Google Reviews on your website, make sure to let everyone know that they can post their own reviews. Getting at least 10 reviews is a balanced number for encouraging trust.
How to Add Google Reviews to Your Website
If you copy and paste the reviews on your site, you remove the legitimacy from the post, and you may run afoul of content usage rights. However, you have a way to embed these reviews directly from your business page.
- Sign in to the Google account controlling your business listing.
- Load your Google+ business page.
- Click the share icon located in the lower right-hand corner of the review.
- Click the options arrow in the top right corner of the shared post.
- Choose "Embed Post" from this menu.
- Copy the Header code.
- Open the review page of your website in your preferred editor.
- Paste the header code between the <head></head> HTML tags on this page.
- Copy the Content code.
- Paste this code wherever you want to display the review.
If you aren't sure how to insert this code into your website, you might want to reach out to your web designer or look up tutorials if you use a content management system. Once you complete this process, you'll have the new review embedded on your website for potential customers to look at.
Online reviews often make the difference between converting new clients and watching them go to the competition. Use your existing Google reviews to boost your numbers and give buyers the information they need to make a good decision.