No matter how much money you are presently spending on your marketing budget, odds are you are searching for ways to improve your marketing ROI. The marketing world has recently experienced a shift that has left many scrambling to find the best methods of marketing for the budget. Simply put, retargeting is a marketing method in which you retarget those who have expressed interest in your brand or site in the past.
Moreover, while many people believe some forms of internet marketing are no longer viable, there have been new discoveries that suggest Facebook is exactly where you want to be. That said, check out the following ways retargeting Facebook will help improve your ROI on your marketing budget.
Firstly, tracking your campaigns is imperative to the success of your business. It is not sufficient enough to simply run your campaign, you need to track it throughout the entire process. This will enable you to see how people are interacting with the ads, find out which ones were more popular, etc. That way, even if your campaign is totally unsuccessful, you will at least have a better idea of what not to do moving forward.
Furthermore, when you discover individuals or groups of people who have expressed interest in your brand or products in the past, you can send them your new and improved campaigns.
Build a Brand
These days, brands rule the business world. While you may have started your Facebook page during a time in which this was not the case, this is certainly the norm in this day and age.
[RELATED: 5 Facebook Metrics You Should be Tracking]
Work with a company on building and establishing your brand. This step alone could help your Facebook campaigns become more successful. Plus, by creating brand awareness, you will naturally attract customers who are interested in supporting not only your business but your message.
Given that you were able to attract this customer prior to establishing a brand, an ad with a new slogan and logo, etc. should be enough to peak their interest once again. In fact, studies have shown that up to 70 percent of users are more likely to click on an ad of a brand they are already familiar with.
Retarget Indecisive Customers
Various apps and algorithms enable you to see things such as who visits your site, who has added things to the cart without purchasing them, etc. While you can never be sure why this person decided not to do business with you, you can retarget them with Facebook ads to see if they still might be interested in your brand.
And, there's no need to stop there. You can target people who have read things on your site, who have signed up for your emails and canceled them, etc. The point is to find people who were on the fence about your brand and change their indecision to an answer that favors you and your brand.
Overall, retargeting via Facebook is a great marketing method. This is because Facebook already does a great job at tracking the activity of their millions of subscribers, which makes it easier for you to do the same with your customers who frequent the site. If you need more help with your Facebook marketing efforts, be sure to contact some marketing professionals you can trust.