Bridging the gap between local businesses and local customers, local SEO is a more nuanced — but equally powerful — digital marketing strategy than regular SEO. More people now look for local services online, fueling local SEO: Seventy-seven percent of smartphone owners contact a company after searching for local information, and 54 percent of Americans use the Internet — rather than the phone book — to find local businesses. Here's why local SEO is more important than ever.
Download the Local SEO Kit to optimize your website for local traffic
This comprehensive guide explains everything you need to know to optimize your website for local SEO. If you are a local business or offer local services, this is a must-have guide. It includes:
- Instructions for correctly claiming your Google Business Account.
- How to correct any incorrect information.
- Tutorials for optimizing your meta information, reviews, and more.