Good inbound marketing and search engine optimization (SEO) can be something of an art and a science. Finding and adequately incorporating the right keywords and search terms into well-crafted and high-quality content is an important part of making sure that your website is working well and ranking at the top of the search engines.
6 Common Local SEO Mistakes to Avoid in Your Local Digital Marketing Campaigns
With so many websites and content across the internet, quality is not always at the top of everyone's list. Though it may sound like a cliche, content is king for a reason. Even with the best keywords and ranking at the top of Google, if your content is mediocre or bad, users will abandon your site and may not return.
Like your content, each title tag and meta description must be unique to the page.
Psst- need more info on title tags or meta descriptions? Download our Complete Guide to SEO for Beginners!