How to Sell Products on Instagram in 3 Simple Steps

With more than 1 billion monthly active users, few platforms beat Instagram for exposure. Big brands use this website to advertise products and services, increase visibility, and drive traffic. Now you can do the same. Instagram Shopping is a feature that lets you tag and sell products directly from your Instagram posts. This is an awesome way to generate more cash and reach a global audience of consumers.

[RELATED: Check out the complete Guide to Social Media Best Practices for Ecommerce for FREE!]

What are Instagram Shoppable Posts?

Imagine you could turn your Instagram profile into a proper store. With Instagram Shopping, you can. The premise is really simple: You can add tags to your Instagram posts with details about the products and services you sell on your website. Instagram users — both followers and non-followers — can click on the "Tap to View Products" button and see details about your products, including the product name and price. Sounds great, right?

If you have thousands of followers on Instagram, this feature will allow you to promote products to your audience and drive sales. Some of the world's biggest brands already use this feature to generate more revenue. In fact, one retailer increased traffic by a massive 1,416 percent after using Instagram Shopping.

[RELATED: Want more conversions? Check out the Complete Guide to Inbound Marketing for Ecommerce!]

How to use Instagram Shopping

Want to create Instagram Shoppable posts of your own? Here's how to do it.

1. Upload a Photo

First, open your Instagram app, log in, and choose a photo that you want to upload to your account. Pick a photo that includes the product you are trying to advertise. Make sure the photo shows your product in the best light. Add captions and filters to your photos as you normally would.

2. Add Product Tags

This is the important bit. On the Share screen, you will see the "Tag Products" button. Click on this and tap on an area of your photo where you want to add your tag. Remember, you can add multiple tags in one photo — great if your image shows several of your products. Type in the name of the product that you want to tag and select it when it appears on your screen.

3. Share Your Photo

Once you have uploaded your photo and added tags, it's time to share your photo on Instagram. Wait a few seconds and your photo should appear in Instagram's feeds for the tags you used.

As you can see, you can sell products on Instagram in just three steps, and the whole process shouldn't take you more than a few minutes.

You can also edit or remove your product tags at any time.

Target More Buyers on Instagram

So, you've uploaded photos with product tags. Great! But now you need more people to see your content. This is where a good Instagram marketing strategy comes in. Creating content that resonates with your existing followers, using the right hashtags, choosing the right photos, and coming up with killer captions will help you sell even more of your products.

Why is Instagram so lucrative? Well, so many people use the platform, especially millennials. Research shows that under 25s use Instagram, on average, for 32 minutes every single day.

Instagram is a powerful marketing tool that will expose your products and services to millions of people around the world. Follow the three steps above if you want to add product tags to your photos and sell more of your products. Happy Gramming!

Signup for Inbound Marketing Basics [Email Course]

Find out how Inbound Marketing can help grow your organization


Put your business in front of the right people. This free, online course includes nine lessons to get started with inbound marketing: how to build personas, keyword research, and even which tools to use.

Signup for the Email Course