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How to Sell Products on Facebook in 4 Steps

Did you know that you can add a shop to your Facebook page? Facebook Shop lets you sell products to friends and followers, which is a great way to generate some extra cash.

[RELATED: Want more conversions? Discover everything you need to know in the Complete Guide to Inbound Marketing for Ecommerce!]

In fact, you can become a retailer from the comfort of your own home, and all you need is a computer, internet connection, and Facebook account. Here's how to sell products on Facebook in a few simple steps.

What is Facebook Shop? What are the Benefits?

Facebook Shop is a new way to sell products and services directly from your Facebook account. If you're looking to generate some additional cash, setting up a shop on Facebook could prove lucrative. With 1.52 billion daily active users, Facebook is one of the world's most-visited websites. Selling products on the platform, therefore, will help you target customers from around the world.

There are various benefits of having a shop on Facebook. You can sell as many products as you like, and you don't need to upload a product catalog anywhere first. You can communicate with customers easily and distribute your products to people in various locations. Plus, you can access valuable insights about people who view and purchase your products. Use these metrics to customize your product inventories and create effective marketing campaigns.

[RELATED: Need help navigating social media for ecommerce? This guide will tell you everything!]

Set Up a Facebook Shop in Just 4 Steps

1. Understand the Rules

Selling products on Facebook is easy, but there are a few rules that you need to know about first. You must sell physical items in your Facebook shop, for example, and agree with the platform's terms and conditions. Facebook also requires you to have a valid bank account and Tax Identification Number (TIN) when selling products.

2. Create Your Shop

Log into your Facebook account, head over to the Shop page, and then follow the on-screen prompts. Enter some personal information — your region, address, type of business, etc. — and then configure your payments and tax details. This won't take you long, and you'll receive an email confirmation once you're done.

3. Sell Your First Product

Once you have set up your store on Facebook, it's time to sell your first product. Just like you would when selling items on eBay, you will need to create a product page that includes information for customers. Here, you will list the name of your item, shipping information, product specifications, and more. You will also need to come up with a price for your item.

4. Add an Image of Your First Product

Images are really important for sales. Usually, a photo will be the first thing your potential customers see when they visit your Facebook Shop. Choose quality images and you could increase sales significantly. Sixty-seven percent of consumers think that the quality of a product image is "very important" when it comes to selecting and purchasing a product, according to one study.

Facebook has a few image specifications that you need to know about, as well. You will need to upload a photo in the square format, choose an image that shows the product up close and captures the product in real-world situations, and use a photo that has a resolution of 1024 x 1024 or higher.

Want to create your own Facebook Shop? It's a lot easier than you think, and you could generate cash on the world's biggest social media platform. Follow the tips above and get more from Facebook Shop.

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