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Responsive Web Design - What is it and Why Do I Need it?

Posted on September 1, 2014 by Content Team | 1 minute read |

CWS's bi-weekly newsletter, "Everything Internet," now features a Word of the Issue. This issue's term is Responsive, as in Responsive Web Design.

Responsive Web Design (RWD, mobile responsive) is a web development approach that creates dynamic changes to the appearance of a website based on the screen size and orientation of the device being used to view it. Its purpose is to create an optimal viewing experience for the end-user.

Using one breakpoint, a sizing parameter that tells the website when to apply mobile styling, will make the site adjust when it reaches a certain size. For smartphones, the breakpoint would be set at around 320 pixels (the landscape size of an iPhone).

If multiple breakpoints are used, the site may adjust for tablets and smartphones; and, for portrait and landscape settings. Having multiple breakpoints helps future-proof a website by making it responsive for mobile devices that may come out.

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