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In the world of SEO (Search Engine Optimization), and all the contradictory sources over the internet, it is not easy to grasp what constitutes smart, successful, or the best SEO tactics. Google has become a very difficult giant to control or predict what exactly it deems as worthy of the top.
While most people working on SEO say that backlinking is essential, Google has now phased out, almost completely, any hopes of good sources of these links. Things like, commenting your URL on a blog, guest posting on a niche blog, or adding your website to directories now will inevitably penalize you by Google's standards.
Believe it or not, this is great news for serious businesses committed to updating their website regularly.
To keep it fresh and Google interested, we came up with a few awesome tips you can use to start optimizing your website.
Keep the wealth of information flowing.
Relevant content is now the #1 essential commodity for onpage SEO. Regular blog postings, answering relative FAQs, or even how to videos.
If you have a niche blog or business, it is essential to deliver ways to show your subscriber you have expertise and excellence in your niche field. Creating unique content is essential; if you are creating the same content as 20 other websites, your content will easily be lost in the mess.
Don’t be afraid to do something different! If you write text only blog posts try making a video or an infographic. If your business is having an event, share pictures and talk about it!
Get your business going on social media
Social signals are one of the fastest growing means of organic traffic to date.
Likes, shares, and retweets shows that your website holds credibility and authority in certain social groups. On top of that, Google is very rewarding based on these social signals. Make sure you add social links to your blog posts where people can like and share your post!
Every time Google has updated its algorithm, weight has been added to these social signals.
Lastly, make sure your business has signed up for Google Authorship and has paired it with Google+ so your companies blog articles can highlighted on top of relevant keyword searches!
Don’t forget about the small stuff
Sometimes what people forget about the most is not checking the little extra bits of a website. Remembering to add things like meta descriptions, keeping your keyword density at 2-3%, and making sure there are no spelling errors or broken links on your page.
Here are 3 free tools to check a few of these things:
SEO Book Keyword Density Tool: Click Here
SpellBoy Website Spellchecker: Click Here
Broken Link Checker: Click Here
Stay Consistent!
Working on SEO of your website may take years to get where you want it to be. Depending on where you live, what the market is like, and how hard you are willing to work will determine how fast or slow you will get there.
Staying consistent with blog posts, updates, and social media sharing will ensure a positive outlook in Google’s eyes and your website will consistently creep to the top of the search engines.
Our content team is made up of thought leaders, strategists, and content creators who have more than 70 years of combined experience. With a wide variety of backgrounds as entrepreneurs, marketing gurus, healthcare associates, as well as plenty of experience in other industries, we help grow businesses with our relevant, trusted, and helpful resources.
