Blenders + YouTube = 700% Increase in Sales (no kidding!)

Part 2 of our 4 part video series on getting the most out of your social media marketing

If you spend any time at all online, chances are you’ve watched a video. And there’s an even better chance that on or around that video player was the YouTube logo.

There’s no question that YouTube has changed the way we watch video online. And as good as it is for the watching hours of cat videos, it’s even better for a business interested in marketing with online video.

Think about it. YouTube is the 3rd most visited website behind Google and Facebook. It has 10% of ALL internet traffic (i.e. 1 out of every 10 internet users opens YouTube). Not to mention it’s completely free to set up an account.

So if you’re thinking to yourself: This is great, but how can I use it for marketing my business? The answer is to create an outstanding YouTube channel with interesting video content.

To see one of the most wildly successful examples of marketing with Youtube, look no further than Blendtec. A blender company with an awesome product and a simple idea: Take various objects and test the age old question “Will it blend?” This blender has been matched against everything from iPads to marbles to a rake even to Justin Bieber, and has always come out the victor.

Blendtec has done everything right. Each video gives visible proof of just how amazing their product is while being interesting, fun, sharable, interactive, and the host Tom Dickson is really entertaining to watch. Not to mention since launching the video series, sales have increased 700%!

Now if you’re hoping that your company will become the next viral video sensation, the first step is always getting to know the ins and outs of the YouTube.

To get the inside scoop on marketing with YouTube just click the play button on the video below. Then head over to Facebook or YouTube and let us know what you think.

http://www.youtube.com/watch?v=RdhRhZITJ88