Don't Let This Happen to You

Every now and then I get caught up in working "in" my business instead of "on" my business. You know, those times where you seem to be focusing on putting out fire after fire instead of the things which are really important. Usually, it takes some sort of revelation to realize that you've messed up and gotten off track.

That happened to me three weeks ago.

You see, we've been in the process of recruiting some really amazing talent here at CWS. I truly believe that finding and retaining top talent will be the key to our success over the next three to five years. However, I started to hear the following words from more than one of our new hires:

"After pulling up your website, I almost didn't apply!" They would then explain to me that after visiting our office for the interview they felt much better about the opportunity and had confidence that we were a great company.

Here we are, a web company, and our own website was turning away potential candidates!?!? I even dedicated an entire chapter in my book, JOBLESS, entitled; If Your Website Sucks-So Do You! "How could this happen?" I thought.

Easy, I lost focus of what was important.

It's easy to ignore your own website. After all, it seems like just yesterday that you did a re-design, right? Well, unfortunately, it's been 3-4 years now and in the web world that's a really long time. To add to the problem, we get caught up in the day-to-day operations of the business and forget all about it. Next thing you know it's 2012 and your website sucks.

So, as we enter 2012 I encourage you to ask yourself..."What things in your business have you neglected for too long?" What are those things which are NOT URGENT but IMPORTANT that you should be attending to? If you're like me, you have more than one and it's probably hurting your business. Take action and start working on them today. Set a goal and get it done this month... it's probably easier than you think.

As for our new site. We took action and it is now done. We invite you to check it out and wish you great success in tackling your 2012 priorities.