10 Reasons Social Media Isn't Working

By now, almost everyone has jumped on the social media bandwagon. Businesses are tweeting, posting and commenting like never before. Some people are doing it well, like Charlie Sheen, and others are failing miserably. Some understand how to execute and others just don't get it. Which side are you on?

Here are 10 reasons that social media isn't working for you (if it's not):

1. You're talking more than you're listening.
2. You forgot to ask questions or encourage user interaction.
3. You're advertising instead of socializing.
4. You're thinking more about yourself than others.
5. You delete negative comments instead of replying quickly and openly.
6. You're not following and liking your clients. Give what you want to get.
7. You're trying to sell your stuff instead of share your knowledge.
8. You're trying to control the conversation, not just participate.
9. You haven't held a contest, giveaway or rewarded fans for checking in.
10. You haven't taken the time to learn about social media marketing.

Bonus Tip: Personalize the photos on your Facebook page to include more than just your company logo. Add a staff photo!

Do any of the above sound like something you've recently done? Print this page and reference it the next time you engage with social media to see if you're helping or hindering your efforts. And call or email us if you have questions about your social media strategy; we're here to help.