Your conversion rate is the proportion of people who complete an action on your website, such as filling in a registration form or purchasing a product. It's one of the most important metrics in digital marketing because it measures business profitability and tells you whether people are really interested in your products and services. There are a number of elements on your website that you can test to increase your conversion rate. Here are 15 of them.
1. Calls to Action
Your call to action (CTA) is a crucial component of any conversion campaign. Research shows that a simple anchor text CTA boosts conversion rates by 121 percent.