Website analytics are a lot like puzzle pieces: They don't reveal much on their own, but when you fit them together you can see the full picture. These metrics let you track and trace your website visitors, providing you with real-time insights at every stage of the customer journey. Analytics range from marketing spends to response rates, and they are a valuable source of business intelligence. But how much should you know about your customers, and which key metrics should you track?
The Key Metrics You Should Measure
The best key metrics to measure include unique visitors, page views, bounce rate — the number of people who navigate away from your website after visiting just one page — and the average amount of time spent on your site. These are the four fundamentals of any SEO campaign worth its salt, and they tell you how website visitors interact with your content.