What it Means to be a Certified HubSpot Gold Partner Agency

If you want to grow and expand your business, it’s important to take advantage of experts who know how to generate qualified leads and close deals. To get this done, these experts leverage leading-edge digital marketing technology, and there’s none other quite as robust as HubSpot.

Digital marketing agencies use this powerful platform because it modernizes inbound marketing by providing an expansive set of tools to drive business growth forward. HubSpot is essential to every business thanks to its wide selection of tools, including customer relationship management (CRM), marketing automation, social media and email tools. But to truly make use of the power of HubSpot, it’s crucial to call on the help of a HubSpot Gold partner agency. 

Features that HubSpot Gold agencies benefit from, include:

1. The opportunity to contribute marketing offerings and website templates to HubSpot's Marketing Resource Library.
2. Access to exclusive beta features.
3. The opportunity to participate in the Annual Agency Partner Summit.
4. Free INBOUND tickets to sharpen the inbound marketing tools.
5. The opportunity to write for HubSpot's user blog.

So, what does all of this mean for your business? Read on to see how a HubSpot Partner Agency can help your business thrive.

HubSpot Partner Agencies Explained

A HubSpot Agency Partner is a marketing agency that is an expert at using HubSpot’s platform. When you’re partnering with a HubSpot Partner, you are working with an expert team that uses a multitude of tools, knowledge and resources to help your business grow. Working with a HubSpot Agency Partner also means you’re working with a team that uses HubSpot's support and software to help you enhance client engagement. With this support, your HubSpot partner agency can help your business improve retention and increase your revenue per client.

You can also count on a HubSpot-certified partner agency to help you growth hack your business. Your HubSpot Agency Partner puts services into action that give you a return on your investment. With a partner agency, you can also count on their ability to leverage tools to connect with leads and effectively manage them. That’s because HubSpot partners must go through a thorough application process. HubSpot vets each agency to ensure they meet its standards. These agencies have proven that they have the expertise to use the platform to help you drive growth for your business.

HubSpot Gold

HubSpot offers a Partner Tier program to its top-performing Agency Partners. To be a part of this program, an agency must bring in the most clients using the inbound message. These Agency Partners also use the highest standards to deliver inbound marketing services to their clients. Agency Partners can qualify in a variety of tiers, including the first-level tier of Silver, Gold, Platinum and Diamond (the highest tier). These Agency Partners have met HubSpot’s metric standards based on actual inbound marketing success, managed and acquired monthly recurring revenue (MRR), retention and software engagement.

Certified Agency Partners who qualify at tier-level also have used over three HubSpot apps on average and achieved specific tier levels based on the number of client leads they brought in using HubSpot and their managed client base over time.

To be a HubSpot Gold partner agency, such as CWS, a digital marketing agency must bring in a sold MRR of $2,100 and a managed MRR of $6,000. That means your business can count on a HubSpot partner agency that's achieved a gold tier certification to have the skills and experience to drive and manage thousands of dollars in inbound marketing and sales.

Final Thoughts

Employing the power of HubSpot can take your business to new heights by helping you grow. But, with the help of a HubSpot Gold partner agency, you can get next-level results to maximize your efforts. The next time you opt for a HubSpot partner, consider going for the gold and use a gold-tiered agency with a HubSpot-powered website, such as CWS.