SEO, a Digital Marketing Plan Essential

What’s SEO Got to Do With It?

SEO is an essential ingredient in every successful business and organization plan. The great news for content consumers is that since the search engines have increased the intelligence of the algorithms they rank sites by, entertaining, thought provoking, valuable content is the standard. For companies, businesses, and marketing teams providing high-quality, engaging content is an essential component to any digital marketing strategy.

Why should I make it a priority in 2015?

Your investment into a website will only achieve a return if the right people use it. Reaching those right people requires optimizing for Search Engines, so that you show up as an option when a potential customer does a search.

Keep it Relevant

Relevant content is the most essential commodity for onpage SEO. Offer relevant FAQs, blog posts, and how-to videos to your audience.

Stay Consistent

Achieving positive SEO results may take time. Factors determining the speed of your results include:

• Where you live
• What the market is like
• How hard you are willing to work at reaching out to your audience and potential audience

Staying consistent with blog posts, updates, and social media sharing will improve your credibility in Google’s eyes and will help your site reach towards the top of search engine results.

Take Stock

Talk with your customer base:

• What do they wish they had more information on?
• What do they care about?
• How do they like to engage with information (read, watch, listen)?

Review what you’ve tried so far and what the results have been. Might you get more traffic with a vlog (video blog) rather than a blog?

Are you doing all you can to get the most out of your SEO efforts?

• Remember to add meta descriptions
• Remember to use keywords and long-tail keywords without overusing or abusing them
• A misspelled keyword won’t get the job done, so make sure your content is free of spelling errors.
• Get Social Proof: likes, shares, and retweets provide evidence to search engines that your website has credibility and authority. Add social links to your blog posts, so people can like and share your post!

How would you rate your SEO efforts? If the efforts have been marginal, now is the time to get serious. If your SEO plan has been established, make sure you are getting the most you can for the time and money you are investing by testing and reviewing results.