CWS Team Links Around the Web

At CWS, one of the best ways to share information internally is through email or our Facebook group. It is an easy way to connect and educate one another on our team but also keeps us in the loop for things others may have missed. Here is round up of our favorite articles of the month! Check it out!

The Crossroads of Should and Must [Read Full Article]
Submitted By: Chris Kostelec

If you need a pep talk or some time to evaluate the space between where you are and where you want to be in business and life, this article by Elle Luna may provide you with the spoonful of perspective (philosophical sugar) you’ve been looking for.

Seth Godin on What Marketers Are Getting Wrong [Read Full Article]
Submitted By: Melissa McNallan

How can your business garner more attention in the marketplace? According to Seth Godin, your marketing tactics need to take into account that people have enough stuff, but they don’t have enough meaning.

Generating Real Content (The Death of SEO Part 2) [Read Full Article]
Submitted By: Mike Schnell

Real content is the focus of this article on how business can engage consumers through multiple channels/platforms. While “death of” draws a lot of reaction and attention from readers, the real takeaway is the evolution of SEO.