Launch: Think Outside the Box Contest

Minnesota Corrugated Box has launched a Facebook contest called Think Outside the Box.
Entrants are invited to design, build and submit a creation out of corrugated cardboard. They will have a chance to win one of 16 cash prizes including the grand prize of $1,000.

When entrants submit, they have the chance to share their entry on their own Facebook page.

CWS Marketing Account Strategists, Heather Holmes, conceptualized the contest and the marketing efforts around it. The goals being:

  1. To involve MCB in a community effort
  2. Promote creativity
  3. Promote awareness for the product
  4. Gain followers on their Facebook page

CWS Graphic Designer, Sarah Link, designed the graphics, Programmer, Eric Reynolds, coded out the pages and Project Manager, Jonny Yucuis, saw the development through from start to finish.



The great thing about Facebook Contests is the ability to track followers, engagement and reach.

Since the contest started, likes have increased 367% and daily reach has approached 70,000 impressions.





Initial entries are proof positive that there are some great creative minds out there. If you know someone who would like to enter and have a chance to win cash, share this article.