Kinky Goes Viral: From 201 to 15,155 LIKES In Hours!

True story.

And they're still growing with over 20,000 followers in just one week's time.

Kinky Liqueur, the client we blogged about last week, for whom CWS built custom Facebook landing pages, had the rare experience we all desire: A VIRAL MARKETING EVENT.

A simple Facebook ad, that the company spent an insanely small amount on, asked people to like them and they'd get a free bracelet. The ad went viral. It was shared and picked up by sites that alert consumers when a company is giving away free stuff. When a person clicked on the ad they were taken to the custom landing page we built, which asked them to "Like" the page and win a free gift. Once they clicked "Like," they were asked to fill out a simple form to receive their free bracelet.

Granted, it had the perfect recipe for a viral event, something that's almost impossible to predict:

1. They gave something away for free.
2. The name. (who isn't interested in something that says Kinky?)
3. A great product that interests the masses and that people like to share with their friends.

THE RESULTS

THEY GAINED FOLLOWERS AT THE RATE OF 1 TO 2 PER SECOND! a 69,828% increase.

POST VIEWS increased almost 6,000%

MONTHLY ACTIVE USERS increased 32,519%

Supplies were limited and it had to be cut off at some point but boy, did it work! Kinky accomplished their goal of building a fan base, collecting a fantastic customer list, opening the channels of communication, giving away thousands of bracelets with their branding and opening the door for more great promotions.

Congrats to Kinky Liqueur on their Facebook Marketing Home Run!