Design Refresh: Peppermint Park

Earlier this year, we announced the launch of Peppermint Park, a high-end fashion e-tailer founded by Minneapolis entrepreneur (and Apprentice contestant) Jessie Conners.

During an initial "soft launch" period, Peppermint Park collected valuable feedback from members and prepared to scale its operations. At the beginning of November, the site relaunched with an upgraded design and a host of new features.



Besides a brighter color scheme and updated layout, the site features custom images by top New York fashion photographer Mike Ruiz. Thousands of products also have new photos, with a feature that allows shoppers to see a magnified view of each item by rolling over an image with their mouse.

The home page now highlights some of the spectacular deals available to members, and an active blog keeps everyone in the loop about news and in-person shopping events at Peppermint Park's Minneapolis showroom.

Peppermint Park is perfectly poised for the holiday shopping season. Between Black Friday and Cyber Monday, the coupon code HOLIDAY will give shoppers an extra 10% off all orders.