E-Commerce Marketing: How to Feature Your Products on Google's Shopping Results

If you're a small business owner, there are few things you can do that will be more effective than getting your products onto Google's Shopping Results page. This will drive your sales exponentially and will make it so that your product becomes synonymous with quality and affordability. Let's take a look at what, precisely, Google Shopping Results are. Let's also take a look at the benefits of being listed in the Google Shopping Results, and then let's take a look at how to get your products listed in Google Shopping Results.

What Are Google Shopping Results?

Google Shopping Results is yet another digital marketing offering by Google, and it's perfect to use if you're a retailer. By using Google Shopping Results to list your products, you are giving potential buyers access to your entire inventory. In addition, you will find better-qualified leads to market to in the future, and you'll boost traffic to your website as well as to your brick-and-mortar shop.

How to Get Your Products Listed on Google Shopping Results

Getting started with this powerful tool is actually pretty easy. Here is a step-by-step guide:
1. Figure out which keyword phrases are best for you. You'd be amazed at how the simplest keyword phrase can be the most beneficial. If, for example, you sell "blue suede shoes," then there's your keyword phrase.
2. Be prepared to take orders from all over the world. You may have to set up your business to be able to ship internationally. According to Google's official website, your shopping ads will not only appear in Google Shopping Results, but it will also appear in "Google Search, next to search results and separate from text ads, and Google Search Partner websites, including YouTube and Image Search in some countries."
3. Optimize your content so that traffic will come to you. You may need to hire a digital marketing agency to get a good marketing plan in place.
4. Decide what you can and can't handle. If this isn't something that you can handle, you can certainly set your ad so that it doesn't appear on Google Search Partner websites, or in countries where you can't and don't do business.

The Benefits of Listing Your Product with Google Shopping Results

Bar none, there is no greater company than Google to work with if you'd like your digital marketing to get that added boost. Of course, there are a number of benefits of listing your product with Google Shopping Results. For example:
  • More Traffic: shop owners who use Google Shopping Results find that they get better traffic -- and better CTR (click through rates) -- than those who don't. Whether the customer stays on your site after making the purchase is, of course, up to you, and it's strictly dependent on the quality of the content and services you provide. However, in terms of getting "all eyes on you," Google Shopping Results is the way to go.
  • An easy way to manage your campaign: Don't have experience with digital marketing? No problem! Google Shopping Results provides an easy-to-use backend interface that makes it easy to manage your campaign. You'll also find that there's a lot of reporting and competitive data that's available to you thanks to Google Analytics, which is also provided in the backend interface.
  • Better-qualified leads, broader campaign reach: As was mentioned earlier, there are few -- if any -- more powerful tools than Google for your Internet marketing campaign. Using Google's extensive reach, merchants who list their goods on Google Shopping Results will get better-qualified leads thanks to a broader campaign reach.

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