If you're a small business owner, there are few things you can do that will be more effective than getting your products onto Google's Shopping Results page. This will drive your sales exponentially and will make it so that your product becomes synonymous with quality and affordability. Let's take a look at what, precisely, Google Shopping Results are. Let's also take a look at the benefits of being listed in the Google Shopping Results, and then let's take a look at how to get your products listed in Google Shopping Results.
What Are Google Shopping Results?
How to Get Your Products Listed on Google Shopping Results
The Benefits of Listing Your Product with Google Shopping Results
- More Traffic: shop owners who use Google Shopping Results find that they get better traffic -- and better CTR (click through rates) -- than those who don't. Whether the customer stays on your site after making the purchase is, of course, up to you, and it's strictly dependent on the quality of the content and services you provide. However, in terms of getting "all eyes on you," Google Shopping Results is the way to go.
- An easy way to manage your campaign: Don't have experience with digital marketing? No problem! Google Shopping Results provides an easy-to-use backend interface that makes it easy to manage your campaign. You'll also find that there's a lot of reporting and competitive data that's available to you thanks to Google Analytics, which is also provided in the backend interface.
- Better-qualified leads, broader campaign reach: As was mentioned earlier, there are few -- if any -- more powerful tools than Google for your Internet marketing campaign. Using Google's extensive reach, merchants who list their goods on Google Shopping Results will get better-qualified leads thanks to a broader campaign reach.