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Is social networking good for your business?


By now, you've heard about Facebook and Twitter and you may be wondering if you should jump on the bandwagon as a new way to market your business. I came across a short video by business expert Seth Godin that addresses this subject. I thought it was worth sharing.

In the video, Seth talks about the Internet as a "giant cocktail party" and that much of the "chatter" doesn't matter. It's the meaningful relationships that you can develop via Social Networking that do matter. Like any relationship, you must bring something of value to others in order for it to be mutually beneficial.

If you're considering trying social networking as a method to promote your business, I highly suggest you watch this short clip. In addition, the Social Media Marketing Industry Report is a must read before you begin. In this report you'll find:

  • The top social media marketing questions marketers want answered
  • How much time marketers are investing in social media
  • The benefits of social media
  • How time invested impacts results
  • The top social media tools
  • And much more!

If you're pondering social media as a marketing channel, you'll find these tools valuable. For some helpful advice about getting started with Twitter, see this article. Having the right mindset as you begin will determine how others feel about you and your business. In business as in life, being helpful and providing value are the keys to developing meaningful relationships.