Poor search engine rankings. Slow-loading pages. Low conversion rates. These are just some of the reasons why it might be time to consider a complete website overhaul. Making a few design changes to your site could improve sales and leads, and increase the visibility of your brand online. There's no rush, though. Here are seven things you should do before you redesign your pages.
1. Perform an A/B Test
A/B testing let you compare two different versions of a Web page to determine which one performs better. This will help you decide on the layout for your new website. Research shows that A/B testing — also known as split testing — is the most used testing method for improving conversion rates.