E-commerce has come a long way from the early days of the Internet. Today's companies place just as much importance on their Web presence as they do on their brick-and-mortar stores. Let's talk about the multitude of ways that the e-commerce industry has changed in 2017, and what you can expect from online websites in the coming years.
Today's retail stores have shifted their focus from the seller to the consumer. Because today's e-commerce websites are experiential and focused on the user experience, ease of sale is what's most important. Take, for example, the concept of one-click shopping: It's all about seeing what the customer needs, prompting the customer to click a button, and shipping the product right to the customer's front door. That's what today's e-commerce is all about: making life easy for the customer.