5 Social Media Campaign Examples You Can Learn From

Buzz-generating social media campaigns have one thing in common: they all start a conversation. From NASA's #AYearInSpace — a yearlong campaign that amassed 38 million impressions — to the ALS Association's Internet-breaking Ice Bucket Challenge, the best social media drives get everyone talking. Here are five social media campaign examples that did just that — and then some.

1. Dacia 

European car brand Dacia flexed its social media muscles with a campaign that led to a 6-point uplift in brand favorability and a 6-point uplift in purchase intent — two important marketing metrics. The company showcased its cars to desktop and mobile users on Facebook and customized ads depending on where a customer was in the purchasing cycle. Using Facebook's audience segmentation capabilities, Dacia showed different marketing material to different customer segments — something that resulted in a 27-point increase in ad recall.

2. Domino's

Pizza brand Domino's created serious social media buzz back in 2015 with a Twitter campaign that generated media coverage from Good Morning America and USA Today. Twitter users could order pizza by posting the hashtag #EasyOrder or a pizza emoji, which got everybody on the platform talking. The campaign was a resounding success and showcased the Domino's brand to a social-savvy demographic. In fact, it was so successful, Domino's even scooped the Titanium Grand Prix award at the Cannes Lions festival — one of the world's top tech and advertising prizes.

3. Disney and Make-A-Wish Foundation

In 2016, Disney and the Make-A-Wish Foundation teamed up for a cross-platform social media campaign that produced $2 million for charity. The premise was simple: Twitter and Instagram users shared photos of themselves wearing Mickey Mouse ears with the hashtag #ShareYourEars. Walt Disney Parks and Resorts donated $5 for each social media post to the Make-A-Wish Foundation — and boosted their social presence at the same time. This is, perhaps, one of the most successful social media partnerships of all time.

4. GoPro

In 2015, tech firm GoPro capitalized on the social media cat craze with an Instagram push that received more than 250,000 likes. The social campaign — which featured Didga, a skateboarding cat from Australia — instantly became a trending topic and boosted the company's customer engagement score. It also helped GoPro target young social media users. Just a year later, the brand's "Spherical" video also captured the cultural zeitgeist, resulting in two viral campaigns in two consecutive years.

5. L'Oreal

L'Oreal was one of the biggest winners of the 2016 Golden Globe Awards with its #WorthSaying social campaign. The company encouraged Twitter users to share quotes from inspirational figures, and some posts were re-tweeted hundreds of thousands of times. Although the campaign targeted social media users in the United States, the buzz quickly spread worldwide, making L'Oreal just as talked about as the Golden Globes itself. The social media crusade resulted in over 1 billion PR and social media impressions, making it one of the biggest success stories in Twitter's history. 
These five brands created click-worthy campaigns that captured the attention of social media users everywhere. They all combine the essential elements of a good social campaign, too: brand visibility, customer engagement and shareability.
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