Marketing automation, email marketing, inbound marketing, content marketing. It feels like all of our time is spent improving our marketing, hoping that those efforts alone will ensure the success of our business. We seem to have forgotten that increasing our productivity can also greatly increase our bottom line.
There are many productivity tools available, but most of those are only useful in the general sense. If you really want high-powered productivity, it’s time for custom software.
What is custom software?
Custom software is a software solution created specifically for you. It is developed to fit your exact needs. Every company has their own unique systems and processes. Several of those processes are probably still handled manually. This means that someone spends precious hours performing a process that could be handled more efficiently by a custom software solution. Add up all of those hours spent on inefficient, manual processes and see how quickly you can save a lot of money.
Short-term investment vs. long-term savings
Custom software is an investment that will pay for itself many times over and deliver a significant ROI for years to come. Just the money you save in employee hours alone could be well worth your investment.
Your financial benefit is not only seen in time saved, however, but also in increased capacity and efficiency. An employee who saves a few hours each week can now handle more productive hours, which increases the amount of goods or services delivered. Save a few hours with every person on your team, and you’ll see a significant increase in your overall capacity.
The bottom line is a huge increase in your bottom line.
Automation improves customer experience
Custom software is about automation. But don’t think that automation means a less personal experience for your customers. In fact, the opposite is true.
Automating your systems can increase the number of times you can make contact with your customers. Your customers want to feel appreciated and noticed, so provide that for them.
Automating the right systems will increase your customer’s overall experience with your company. A manual system is prone to human error, while an automated system, powered by a custom web application, delivers a predictable and desired experience every time.
As you improve your customer’s experience, you enhance their satisfaction, and increased satisfaction results in more repeat business.
Choosing the right developer is crucial
There are many cheap developers, but they usually cost you more than the right developer. Choosing the right custom software development company will save you both time and money.
The right developer understands marketing and business growth. They understand why you are seeking a custom application and will suggestion the best solution for your needs. A cheap developer just wants to get the job, get it done quickly, and move on to the next cheap job.
The right developer can analyze your systems and suggest which ones make the most sense to automate. A cheap developer will neither recommend this option nor know how to provide it.
The right developer has a proven process and will work to provide cost-effective solutions They want a long-term mutually beneficial relationship with you. A cheap developer, again, is thinking about the short-term and getting to that next project. Ironically, it is usually the cheap developer that takes the longest because they spend so much time fixing mistakes that the right developer knows not to make.
The right developer has the experience and history to prove that they can deliver for you. A cheap developer is here today and gone tomorrow.
Custom software development will increase your productivity, save you many hours, and is a smart investment. Automating the right systems can also increase your customer’s satisfaction and increase the amount of referral business you receive.
Hire the right developer and you’ll be sure to save money and grow your business.