CWS Offers Guide to SEO Best Practices in 2015

SEO Changes

Google’s Panda and Penguin algorithm updates shook the world of SEO professionals -- marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways and swapped them for a long overdue focus on quality content.

Not only have search engines like Google changed the algorithms they rank content by, consumers have changed how they go about performing searches for relevant, usable content. Demand for quality content has increased by both search engines and information seekers over the last decade, creating a remarkable shift in how digital marketing agencies advise and assist clients with content strategy.

Does that mean SEO’s job is just to pump out high-quality, keyword-optimized content? Far from it. In fact, SEO has changed so much in the past several years that many marketers aren’t sure what’s outdated, what’s important, what will move the needle, and what’s simply wasted effort.

Myth Busting and SEO, What You Need to Know:

In addition to monumental shifts requiring marketers to change their SEO game plan, the need to sort through information on SEO best practices and weed out misinformation persists.

Sources of misinformation and myths abound:

• SEO firms or practitioners who are not entirely above-board market the myths
• Mainstream Media articles sometimes publish the myth
• Blogs generated by Content Marketers are sometimes misinformed or misleading

We have found some of the biggest SEO Myths out there and busted them in our new guide, Ten SEO Myths and What to Change in 2015. We have also provided advice culled from our many years of experience in the industry and our own encounters with what works and what doesn’t in today’s digital marketplace.

Our guide will answer the following and much more:

• How important are meta descriptions?
• Does SEO influence User Experience (UX)?
• Which should be given more focus: links or content?
• How will Google know our website exists?
• What should our site’s keyword density be?

If you encounter or think of any SEO questions you’d like the answer to as you read our guide, please share them with us.