Launch: UMR Facebook Environment

CWS is pleased to announce the launch of custom landing pages for University of Minnesota Rochester. UMR is located in downtown Rochester, MN and specializes in degrees in the health sciences. UMR is a unique campus, partnering with the community and area businesses to provide students with several choices for housing, dining, shopping, entertainment and job opportunities. UMR is known for its progressive teaching methods like an integrated curriculum.

As today’s college students become more tech savvy and look for ways to interact online, UMR wanted to provide a place where their students could have an interactive online presence on Facebook. After meeting with UMR, 4 areas of focus for their Facebook presence where established : Connect students, reach out to the community, keep people informed, and provide relevant and valuable information.

To meet these goals CWS designer, Sarah Link and web developer, Joe Milbach worked together to conceptualize and design the specialty pages and build the interactive Facebook features.

1.Welcome Page
The special landing page greets non followers when they arrive and asks them to Like the page. The goal in designing the look is to prove their experience will fun and informative.

2.Connect to UMR
This page offers a virtual UMR poster with much more interactivity than a poster could have on a normal bulletin board. You can Ask Admissions a question, learn about Visiting Campus, Request More Information, Apply Online, find New & Events & even watch Video!

4. UMR House Rules
Every college gathering needs house rules! The UMR has a reminder to comment, discuss, engage, and most importantly, be respectful. Respect the UMR House Rules and you’ll always be invited back with open arms.

5. Custom Navigation
Special navigation on each page links to the other UMR pages, functioning like a website. We also created icons and links on the left side of their page as an alternate navigation.

The landing pages are now live and providing a nicely enriched environment for the followers.

First 5 days results:

Welcome Page Visits: 173
Connect to UMR Visits: 27
UMR House Rules Visits: 19

All you have to do is click the LIKE button if you, too, would like to follow UMR on Facebook!