Ok, that might be a little dramatic but this past weekend I was stuck in the middle of a large corn maze at Tweite's Pumpkin Patch. Lost and confused, a little QR code provided hope that I might find my way to safety before dark. You may have seen these bar codes before as they have started to increase in popularity. They consist of black modules arranged in a square pattern on a white background and when you scan them with a QR Reader App on your smart phone they will pull up relevant information. Go ahead, download a free app and try to scan the code on this page right now.
So, back to the story of how this little code saved my life. Throughout the maze, I was able to scan a bar code that would pull up my exact location... providing helpful information to me. For example, scanning the code pulled up an image like this:
As you can see, the maze is not only extremely large but also spells out a neat message from an aerial view. I was impressed. This little code not only served the purpose of getting me out alive but also was a great branding tool for the Girl Scouts and Tweite's Pumpkin Patch. Kudos to Tom Tweite for thinking of the idea.
Have you seen any interesting and/or useful cases of QR codes in action? I'd love to see more.