Personal Touch From 1,000 Miles

As I mentioned back in February, my family is gearing up for the March for Babies walk on April 26th. We've been actively fundraising and spreading the word as best we can for a cause that is very close to our hearts.

This year, we decided to do something a little different and order t-shirts for everyone who joined "Team Carson". Since we were ordering a very small quantity and needed a quick turnaround, my wife decided to order them online from CustomInk.com. They had a cool web interface that allowed her to "build a design" online and send proofs back and forth with me. She ended up with a nice design (below) and placed the order.


This is where her "automated" online ordering experience turned personal. Within a few days, Kim received an email from Robin at CustomInk.

Hi Kim,

I noticed that you have designed shirts for an upcoming March for Babies charity event. We think it's terrific that you are participating in such a worthy cause! CustomInk would love to help you reach your fundraising goal by making a small donation to your team.

Could you please reply to this e-mail with the link to your individual sponsorship page, team page or an address to which we may send a check?

I look forward to hearing from you soon.

Warm Regards,

Robin Matheson
CustomInk.com

In a matter of hours, we had received a donation from CustomInk via our online fundraising website. This small gesture was enough for me to become a raving fan of CustomInk.com for life. It's nice to know that other online companies have been able to connect with their customers in a personal way. Keep up the good work!