CVB Wins Award for CD Produced by CWS

One of our clients - the Rochester Convention & Visitors Bureau - recently received a Travel Marketing Award of Merit from Explore Minnesota Tourism at their annual conference. The award was given to the RCVB for a series of multimedia CD presentations which are produced by CWS and customized for conventions, sporting events, and other bids. Each custom disc typically features a personal introduction by Rochester Mayor Ardell Brede, often with a bit of offbeat humor and highlights of all that Rochester has to offer.

Travel Marketing Awards are given annually to note creative, successful tourism marketing programs by Minnesota communities. The RCVB entered the multimedia disc as an example of an electronic marketing tool that goes "above and beyond" typical sales presentations.

The CD gives meeting planners a sense of connection with the Rochester community, especially with the guided tour from Mayor Brede. Custom discs have been produced for 13 amateur sports organizations and meeting planners, in addition to a general purpose disc that is used for other presentations. In many cases, the CDs are also left with events attendees to boost participation and with travel writers requesting information.

These multimedia CDs have generated six confirmed pieces of new business for the city of Rochester, representing 13,450 visitors, 16,850 hotel rooms and an economic impact of more than $3.8 million. Two additional bids are still under consideration.

CWS is proud to work with the CVB and other organizations to promote the great city of Rochester!