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Custom Alarm found a way to take a serious topic and add some fun to it with their “Great Fire Extinguisher Give Away.” As we approach Fire Prevention month, The CWS Marketing Department worked with Custom Alarm to deliver the message of fire safety and grab people’s attention with a sexy give away. (When you see the graphics-you'll understand why it's "sexy.")
CWS developed the concept and built custom Facebook pages that urged people to reveal their gender and we’d customize a firefighter for them. This firefighter would deliver a few tips and provide a simple entry form. Those who enter will be entered into a drawing for 1 of 10 free fire extinguishers.
The goal is twofold:
1. To increase awareness about fire safety.
2. Gain followers on Custom Alarm’s Facebook page.
The give away is being promoted through Facebook ads and a radio campaign that includes radio spots that have a public service feel with fire safety tips.
RESULTS
In a matter of days, Custom Alarm has added 146 new followers to their Facebook page and increased pageviews dramatically.
Congratulations to Custom Alarm on the launch of their Great Fire Extinguisher Contest!
Our content team is made up of thought leaders, strategists, and content creators who have more than 70 years of combined experience. With a wide variety of backgrounds as entrepreneurs, marketing gurus, healthcare associates, as well as plenty of experience in other industries, we help grow businesses with our relevant, trusted, and helpful resources.
