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The Rochester International Airport Marketing Launch

Posted on October 12, 2010 by Content Team | 2 minute read |

RST-The Message
CWS is proud to announce the launch of a new marketing campaign for The Rochester International Airport. CWS and The Rochester International Airport have been working to create a message that clearly defines The Rochester International Airport. The Primary Goal; to get travelers to check RST before they book. The CWS graphics department developed a signature graphic to be used in all marketing messages.

RST2.favorite

Supporting messages have also been developed to support "why" travelers should check RST before they book:

  • It's The Easiest Way to Fly
  • Fly Local
  • Faster Check-Ins

RST Launches a Facebook Strategy
Additionally, CWS worked with the Rochester International Airport to develop a Facebook strategy and the new page launched recently. This page offers exclusive discounts, contests, and general information. To be included on these offers be sure to "Like" the RST Facebook page. 115 people already have!

RST Subway/Skyway Campaign
Soon you will see these messages appearing all over town but here's a sneak peek at the visual creative developed. Look for these posters in the subways and skyways of Rochester.

Rochester_Airport_Poster_Female.Small

RST-Poster_Mother_Child.Small

Rochester_Airport_Poster_Male.Small

Content Team

Content Team Our content team is made up of thought leaders, strategists, and content creators who have more than 70 years of combined experience. With a wide variety of backgrounds as entrepreneurs, marketing gurus, healthcare associates, as well as plenty of experience in other industries, we help grow businesses with our relevant, trusted, and helpful resources.