Last week the Rochester Convention & Visitors Bureau unveiled a new sales tool produced by CWS. Each of the five RCVB sales managers has been given a "digital business card" in the form of a packaged USB drive that can be given to potential clients. The drive contains a video introducing the sales manager in a personal and unique way. At the end of the sequence, the viewer is invited to click through to additional information available on the RCVB website.
These tools will help the RCVB sales team to be memorable and to build the personal relationships that are crucial to success in business. The drives also contain some features to help measure how they're being used.
The videos are also available for viewing online (though for performance, the image and sound quality are not as high as the USB versions):
CWS shot and edited all the video footage and also designed the USB drive packaging. We wish the RCVB great success as they continue to drive growth in our community.