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This post is about the art of surprising your customers.
The best way to increase your sales is to have what we all know as a USP (Unique Selling Point). I won't insult your intelligence by going through what that is, but if you are to get the most out of this post, just take a few seconds to remember your business training and experience and what the acronym alludes to.
Done? Right, now we can move on.
Even though you might have the most amazing USP you still don't have the one thing under your belt that guarantees that people will look at your company and what it does on a regular basis, and get one step closer to becoming your client. What you need is the ability to build the element of surprise into your company's marketing on a regular basis.
An example. Suppose you are in the market for a car. You search the dealerships for an entire Saturday, and it is now four o'clock, nothing done. All the vehicles look the same and all the people selling them look the same. Then you get to the last dealership in town. This one has all of the cars on the lot decorated in balloons and pink ribbon. Everyone who passes is given a free coffee and all of the salespeople stand in the background.
Wouldn't that be a surprise? Which dealer would you remember? Which dealer would you probably consider spending money with?
Include the element of surprise in everything you do when it comes to marketing. Emails need to have a nice message. Give all customers a discount now and then. Send them a card for no reason other than to say that you value them.
If you surprise your customers you take their brain out of the comfort zone and they remember you. Try it, just think about how you can surprise your customer base and just do it. This way you will really stand out from the crowd.