4x4parts.com - Less Talk More Walk

Alan recently posted about emailing customers who have abandoned shopping carts in an e-commerce website. One of our clients thought this was a great idea -- Automotive Customizers (4x4parts.com) added this feature to a project already in development. Last week we took their new site live. If customers begin the checkout process and don't complete it, they will receive a helpful email asking if they encountered any problems. This is a great way to focus on user needs. It's obvious when someone walks out of your brick-and-mortar store, but with the anonymity of the Internet, a site owner could be losing sales over a simple issue and never know it.

Automotive Customizers is based in Florida and specializes in supplying aftermarket Nissan parts to 4x4 enthusiasts. We have a long-standing relationship with their team, and the site was due for an upgrade. Both the front and back end systems were completely redesigned, and we built a number of custom features specifically tailored to their business.

One of these tools allows users to specify what Nissan vehicles they own in a profile. This allows administrators to verify that customers have ordered the right parts for their vehicles, saving headaches for both customers and staff. They can also use this information to identify which customers own a specific vehicle in the event that something special is available for that model.

My favorite feature is the lightbox photo gallery where customers can upload photos of their customized trucks. In the previous version of this site, users were restricted to uploading a very small image. The new gallery allows a much bigger image to truly show off all of those customized vehicles. Just one more user-focused feature to illustrate Automotive Customizers' commitment to their customers.

Drop by 4x4parts.com to check out the new site. Our thanks to the AC team for a great project.