Site Launch: AllegroDanceMusic.com

Following the addition of music to their curriculum, Allegro School of Dance and Music approached CWS to redevelop their home on the web. With our goals set and ideas racing through our minds- we got right to work.

The project called for a simple, elegant, and easily navigatable layout that would not only cater to the needs of Allegro's varied demographic, but also organize everything in such a way that would save parents time, and help get children to their dance and music lessons right on schedule.

The result is a beautifully simple site that includes a class schedule, registration information, calendar of events, faculty information, photos and more!

We have enjoyed working with Lance and Janet from Allegro School of Dance and Music, and look forward to our continued relationship with them as we further expand their business online with our RapidNewsletter application.

Happy Thanksgiving

We would like to extend our warm wishes for the upcoming Thanksgiving holiday.

Our office will be officially closed the following times during the holiday period:

* Thursday, November 22nd

Our support team will still respond to an emergency if needed. If there is one, call (888) 426-7793. If you have a non emergency issue, let us know by sending us an email.

May you travel safely over this busy weekend.

Best Wishes,
The CWS Team

A little D.I.Y. SEO

A recent marketing research study lists SEO as the tool with the second highest return on investment, just behind an in-house mailing list. So putting in even a little elbow grease can go a long way towards improving your online marketing plan. Here are a few quick and easy SEO tips that you can use to get better results from your website.

1. Find the right keywords for your website. Pick a small list of words that are relevant to your business. If your market is a local one, include the town and state. In particular, think about the words that people would normally type into search engines to find a business like yours. Pick a few of these phrases and include them throughout your website.

2. Put the keyword or phrase in your page title. Don't put just a list of keywords as your webpage title. Combine your search phrases and business in a way that makes sense. For example: "Plumber Business - fixing and repairing your plumbing in Rochester, MN" Keep it short and make it descriptive.

3. Put the keywords in your meta tags. Web pages generally have extra information (metadata) in their headers that's intended to describe the page contents to other software, like search engines. If you have the ability to edit this area of site, updating this content is a must. Keep this short as well. Focus on your main keywords.

4. When updating any page on your site, think about including keywords. Always make the text readable for human beings first, but when you can do so naturally, include a keyword or search phrase. This will help communicate to search engines that the page is really relevant to those specific topics.

Remember that you must give search engines time to find your site and pick up changes when you make them. It may take a while, but each change can help boost your ranking little by little. These are just a few simple ways to help improve your online marketing. If you're interested in learning more about your website's ranking with search engines, let us know.

Launch: 300Financial.com

As previously mentioned, CWS has been working the past few months with 300 Financial, an organization providing services to financial advisors, on a variety of applications. Last week the company's public website was released along with a number of private web-based tools.

One of these tools allows advisors to collect some basic financial information from a potential client and automatically determine both things that are done well and potential trouble spots. The web-based application considers such variables as asset allocation, exposure to interest rate volatility, the impact of account expenses over time, and estate planning needs.

This system automatically assembles a report for the client in the form of an 80-page PDF document, with options that the financial advisor can tailor as needed to the client's unique situation. Armed with this information, advisor and client can quickly identify areas to target for improvement and make intelligent decisions together.

Another set of calculators helps those nearing or in retirement to design a series of structured investments that will provide the correct mix of portfolio growth and monthly income for their needs, again based on the individual's situation.

CWS has enjoyed developing these tools to help deliver the right knowledge to financial advisors and their clients, giving them the insight needed to make wise choices for the future. We look forward to ongoing development with 300 Financial.

Site Launch: www.tru-tain.com

Tru-Tain approached CWS requesting a new website with the ability for users to make purchases online. The final product featured a fully functional e-commerce solution along with a modern design to focus on products, and to emphasize customer service and information.

Tru-Tain offers a wide variety of products in orthodontics and dentistry in their new online store. They are even offering an additional 10% off all orders placed online!

We've enjoyed working with the friendly and courteous staff at Tru-Tain, and look forward to helping them achieve further online success with our web marketing services.