New Branding for Mayo Civic Center

CWS is pleased to announce a new identity system for Mayo Civic Center. In conjunction with an updated website framework (which will be released in the next few weeks), we were asked to develop a new logo and other collateral that, while maintaining a connection with the previous identity, would establish a new look for this first-rate facility.

With a bit of artistic flair, the bold colors and dynamic forms of the new trademark express the breadth of activity that takes place at the Civic Center. The facility's 120,000 square feet of space host a steady stream of concerts, sporting events, tradeshows, banquets, and other unique events. Mayo Civic Center is the major hub of activity for southern Minnesota.

Because it has the potential to be used in so many different contexts and applications, we developed a logo with several different variations in format and color. The typeface and forms were also designed to work well with the existing signage and architectural elements of the facility.

CWS is proud of the Rochester community, and it is always a pleasure to work on projects that support and promote our city. Be sure to check out Mayo Civic Center when you're planning an event or a night out on the town!