The HomeGallery, a weekly paper highlighting the Rochester real estate market, has launched a new website. The website's look matches changes that have occurred in the print edition. On the back end, the site supports a new feature where users can register to receive the HomeGallery electronically via email each week.
As an added bonus to real estate agents, the website features an "Agent Only" section where realtors can maintain a list of current customers who wish to receive the paper electronically. When they do so, the server will customize the email notification to each client to include the realtor's photo and contact information. This creates top-of-mind awareness for the agent and provides a valuable resource to the customer.
This complex task was accomplished through customization of our RapidNewsletter.com system. If you're in need of a custom email marketing system, feel free to contact us.
Filed in: CWS, Rochester, MN, HomeGallery, realtor, real estate