Do We Need an App? 5 Things to Consider

Apps have made their way into everyday life; there is quite literally, an ‘app for that’. Apps look pretty and function well, but the reality is they’re expensive and time-consuming to maintain. Before you do your research, outline what functions you want the app to perform, and how that process is currently being handled. Unless you have a specific purpose or function that is easier to complete within an app environment, an app isn’t necessary for your website strategy. Instead, consider concentrating on making your website optimized, mobile-friendly, and responsive.

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How Custom Web Applications Can Grow Your Business

As your business grows, and you look for ways to simplify and refine your process, the solution may be more simple than you realize. Think about the processes your team is manually repeating using  multiple spreadsheets, reports, or even on paper. There is a better way. These type of redundant tasks could be replaced with a custom web application.

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We Had Our Worst Month Ever Since Switching to Inbound Marketing And Growth-Driven Design

I’m not telling our owner, Alan De Keyrel, that I’m writing this article. I’m doing the “asking for forgiveness, rather than permission” approach. My role has changed significantly since we adopted an inbound marketing and growth-driven design approach about a year ago. I used to be the Sales Manager; which entailed: hiring and firing salespeople, establishing budgets, pushing them to hit those numbers each month, and calculating commissions.

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