Want Greater ROI? Decide Between Hiring a Marketing Agency and an Employee

Ah….yes. To hire an internal marketing employee or not to hire an internal marketing employee. That truly is the question that plagues the minds of business owners and managers everywhere.

A survey by Contently and Adweek of more than 476 marketers found 76% of marketers believe they could increase ROI by two to five times with an expert team producing high-quality content. But who makes up your expert team? Is it internal or an outside agency?

To be totally honest, there are pros and cons to both. Let’s tackle the marketing employee first.

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SEO “Experts” Spamming You? 3 Steps To Avoid The SEO Hook

SEO. Google Rank. Mobile Friendly. Search results. These are all phrases that many companies claiming provide professional SEO services will throw at you to make you think twice about how effective your website is to your business. While all of these certainly have importance, these terms are often abused by these so-called “SEO Experts” to scare you into taking unnecessary action.

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Happy Thanksgiving From CWS

CWS, Inc. will be closed for Thanksgiving on Thursday, November 24 and Friday, November 25, 2016. We wish you a Happy Thanksgiving and hope you have plenty to eat and share enough time with the people you love. Our team will be celebrating the holiday with family and loved ones.

Our support team will respond to an emergency, if needed. If you are experiencing an emergency issue, please call (888) 426-7793. If you have a non-emergency issue, let us know by sending us an email.

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3 Key Takeaways from the ‘How Smart Businesses use Content Creation’ Seminar

CWS hosted a ‘how to’ seminar on content marketing with topics ranging from the content basics, creation, and applications, to more in-depth discussions revolving around strategy and analytic tools. In case you missed it, we put together a roundup of the top three takeaways because, hey, we get it, you’re busy.

In one sentence, content creation can be defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract customers.

With that in mind, here are your next steps for stellar content creation.

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3 Common SEO Lies You Still Believe

SEO best-practices are always changing, and it’s easy to see that what worked yesterday—or even a few weeks ago—might not work today. Despite this, there are many websites using outdated methods, and we even hear of marketing consultants advising these ineffective tactics.

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